Right on schedule, New Heights: London – an inspirational 22-minute documentary about a young carer who overcomes his self-doubt through sport – was streamed on All4, to the delight of over a million viewers. Prior to that, it was advertised on Channel 4, who made TV history by showing the full 3-minute trailer on an ad-break takeover, under a brand-funded partnership which we instigated.
The programme was delivered not only on time, but under budget too, with all negotiations having been handled by the Nest team, which helped secure reduced rates across the board. All savings were passed directly back to Nike, and all freelancers, crew, and suppliers were paid on time.
Above all, W+K were able to respond to the brief Nike had given them, without compromising their creative ideas or the professionalism of their output – successfully winning the hearts and minds of the audience Nike wanted in the process. And as their production partners, we were proud to be able to help them ‘just do it’.